Well, Branding and Advertising have become key focus area for organizations. A lot of it depends on the target market, budget, and the influence it can create on the minds of the customer. Today, we will discuss what are on the biggies minds when they advertise for branding their brand. IBM, one of the most sought after organizations comes with innovative ads, which require a lot of thought process to understand the message IBM wants to convey to its customers. According to IBM, The key to differentiation is innovation. Not the innovation that sparks new inventions per se, but innovation that reinvents how businesses do business at every level of the enterprise. No one does innovation better than IBM. The ads are very much thought provoking. It can be a water cooler in the middle of the desert serves as a metaphor for a meeting place where your organization's best minds can come together to create innovative new ideas. And, Accenture, one of the best Consulting firms believes in high performance and when we think of high performance, Accenture thinks of Tiger Woods who serves as a metaphor for their commitment to helping companies become high-performance businesses. Their advertising theme united their ethos and position: "Go on. Be a Tiger." Similarly, in HSBC commercials, a ring can signify a marriage or a group composed of people from different ethnic backgrounds. The important thing to notice is the sustainability in the market and the continuity to remain the market leader through continuous positive re-enforcement about the brand.