Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; unless it pays due attention to its products/services and consumers' demographics and desires, a business will not usually prosper long-term.
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, often through market research.

Its specialist areas include:
·Advertising and Branding
·Communications
·Database Marketing
·Direct Marketing
·Events Organization
·International Marketing
·Internet Marketing
·Industrial marketing
·Market Research
·Public Relations
·Search Engine Marketing
·Strategic Management