Hey guys, i was searching for some information on line and i came across with CSR, so i thought to share .
In a global economy, increasingly organizations have a responsibility to facilitate, demonstrate and promote corporate social responsibility (CSR). Long-term sustainability demands that organizations rethink their business goals and objectives from solely focusing on making a profit to corporate citizenship. Today, the impact of CSR is beginning to be seen in communities throughout the world--from human rights and labor practices to health care and the environment. At home and abroad, HR plays a critical role--that of leading and educating their firms regarding the importance of CSR while at the same time strategically implementing sound HR management practices that support the company's business and CSR goals.

HR has the opportunity, through well-managed programs, policies and practices, to engage the organization and its stakeholders (e.g., owners, employees, management, customers, creditors, the government and other public organizations) in the value of CSR by focusing on communications, employee relations, health, safety and community relations to provide their organizations with a competitive advantage.

HR's Leadership Role
With company reputation, viability and sometimes survival at stake, one of the critical roles of HR leadership today is to spearhead the development and strategic implementation of CSR throughout the organization and promote sound corporate citizenship. Attracting and retaining competent people is one of the primary business reasons for CSR. (14) While strategically including CSR in the organization can begin from different points (e.g., product safety, the board of directors, business development), it makes good business sense for HR to head the process and partner with strategic leaders in the firm because human capital is arguably the number one intangible value driver.
Many HR leaders are already looking ahead to the future. According to the SHRM[R] 2004-2005 Workplace Forecast, key HR trends are 1) demonstrating HR's return on investment; 2) HR's role in promoting corporate ethics; and 3) building people management and human capital components into key business transactions. As this report documents, some HR leaders are taking action now: (15)
* 63% are increasing spending on learning and training initiatives.
* 40% are changing company policy as a response to environmental issues.
* 36% are changing company policy as a response to grassroots pressure to change specific business practices.
* 32% are increasing involvement in social programs.


Isn't it something interesting, we actually give less concern to such type of management responsibility.

What do u thing ?